TEB’s strategic partner BNP Paribas is widely acknowledged to be one of the world’s leading supporters of tennis. Calling on its partner’s more than four decades of experience in this area, TEB has been focusing on tennis as a sport in Turkey since 2011. TEB’s investments in tennis have not only created a “TEB = Tennis” perception in the public mind but have also helped burnish Turkey’s “global brand value” through the international tennis tournaments whose conduct in our country it supports. Regarding investment in tennis as being akin to investing in the country’s future, TEB continues to engage in efforts that contribute to the development of tennis while also making the game better recognized and appreciated among people in general.